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Today’s time is known as the technological era and nowadays people want to connect with each other and the very common way to achieve the same is through social media platforms. Today most of the people are using at least one social media platform, so we are also assuming that you must be active on any social media, let’s say Instagram, it is a social media site where you can share photos, videos and many more things to make other people update about you. So have you ever looked through your favourite account on instagram and wondered how they get this much number of likes, comments and followers? Or Is there any magic formula to achieve all these things in one go? The other question is how do they have constantly new content to share with the world? Let us answer you for these questions and the answer is no, there is no magic formula of doing this unfortunately but it all depends upon how much value driven content you create for your target audience and for that matter you can also hire a social media marketing agency in Delhi so that quality content can be produced. Below are 5 tips to increase your social media engagement-
1. Unleash Your Valuable Content- The best ingredient for a good conversation is not to dominate rather exchange ideas with each other. The same principle applies here so start sharing content on social media and to boost social media engagement you need to start by sharing value driven content and content that is appropriate for your target audience. There are many more factors that need to be taken care while increasing your social media engagement and you can talk to a social media marketing agency who can do the needful for you.
2. Curate and Share User Generated Content- Think about the last time when you bought something big ticket item like TV or refrigerator. How do you choose a particular brand or model of that brand, it must be done by going through the review, right? Yes 95% of the people go through the review and then select anything. So here you can understand the importance of reviews, so whenever someone buys your product and gives a review for it then instantly post that review on your social media pages so that people can easily know about your product.
3. Leverage with Seasonal Events- There is nothing better than this for increasing your social media engagement, You just need to keep an eye on the trending subjects as well as conversation and then share the content related to it so that you will be able to attract more and more people and also you will be able to boost the engagement with your current followers.
4. Respond to Your Audience- No one likes to be ghosted, so when anyone is reaching up to you through your brand, then make sure that you attempt them in the most appropriate way. You should have a proper strategy to answer all the questions that could be asked from them.
5. Goals on Social Media- There is a similarity between new year's resolution and social media strategies and that is they both are driven by goals. As any other business it is important to create the goal of the business so that you can measure and track the success of the efforts you are putting in.
